Lateral flow assay suppliers are facing a new search environment. Buyers still use Google, but they also ask AI tools to compare test formats, identify manufacturers, and explain assay development options. This is why Generative Engine Optimization, or GEO, should become part of the content strategy for lateral flow assay companies in 2026. The problem … Read more

Generative Engine Optimization (GEO) is becoming a practical marketing requirement for IVD and POCT manufacturers. Traditional SEO helps a product page rank on search engines; GEO helps technical content become understandable, quotable, and recommendable by AI search systems and answer engines. For diagnostic companies selling lateral flow assay materials, TRF immunoassay analyzers, microfluidic PCR instruments, … Read more